Squash Business Model
Published: 21 Jan 2007 - 21:54 by raystrach
Updated: 18 Jul 2010 - 00:56
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As many regular readers would know, I have been involved at many different levels of Squash, these days mainly in developing on line systems. And while Squashgame.info is an important part of what I am doing, an even more important project is Smart Space.
Smart Space is aimed not just at Squash, but it has been my almost total motivation for its development. As long as 13 years ago I realised that, at least in Australia, Squash needed a model to work to. As I progressed my ideas, it became more apparent that this model needed to have a very tight structure for its implementation.
As the Squash industry in Australia has become less and less profitable, Squash venue operators are more likely to be enthusiasts rather than highly profit driven business people. Whilst one might think this is a good thing, it is actually counter productive.
The hard working enthusiasts which run many Squash centres in Australia, bust their guts day in day out, but in doing so can often miss the forest for the trees. They are usually working too many hours, usually grossly under capitalised and as such, simply survive from week to week.
Because of this, and for other reasons I will expand on on another occasion, they find it very hard to recruit new customers, new customers they desperately need to make their business more profitable. Paradoxically, many will say (and it has been said to me by many squash venue operators) "New Customers? - I don't have time to service new customers!" .
And there is the rub. All of us in the Squash industry have to look at things in a new light, with fresh eyes. The inward looking culture is incredibly ingrained and must be changed. Things can change for the better, but first every one in Squash must start to accept change How to add images to Members' Forum posts and replies here...
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From raystrach - 18 Jul 2010 - 00:54 - Updated: 18 Jul 2010 - 00:56
From jberry - 16 Jul 2010 - 22:11
From Viper - 21 Jan 2007 - 23:03
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